The ATMC or Automotive Training Managers Council, is an organization founded in 1984 by original equipment and aftermarket automotive training professionals for the exchange of training ideas and strategies helpful to both technical and sales/marketing training professionals.
ATMC members are interested in improving the ROI, or "return on instruction" through networking and the exchanging of ideas for more effective training performance. In so doing, member companies are better able to train their customers to understand and utilize the latest products and techniques in the automotive trade.
ATMC also provides a service to the industry through research and publications related to training and human performance technology issues in the automotive arena. ATMC members also serve the industry by volunteering their time and energy as judges at the annual Ford/AAA Student Skills Competition in Washington D.C., and through other industry involvements.
Is ATMC membership for organizations or individuals?
ATMC membership is for both manufacturing and non-manufacturing organizations involved in the training of service technicians, trainers, countermen, sales/marketing personnel, and others. Non-automobile related training organizations representing small engine, non-road vehicle, power generation, marine etc. are also encouraged to join and participate. Training executives, trainers and others involved in training design, development and delivery are invited to participate at ATMC Conferences and events.
Are there different membership categories?
Yes, there are two ATMC membership categories: Full membership and Advisory Membership. Advisory membership is reserved for non-profit organizations desiring to benefit from and to contribute to the exchange of professional training methodology and product knowledge expertise within ATMC.
What forums does ATMC use for the exchange of information?
ASTMC publishes various booklets designed and intended to increase training effectiveness, and also hosts two Conferences per year. In addition, ATMC shares information via its website www.ATMC.org.
What are the benefits of joining ATMC?
ATMC membership brings with it recognition of member organizations as being concerned with improving their return-on-instruction through networking, through learning and applying state-of-the-art training methodology, and by being visible among their peers as proactive training organizations in the automotive and related power industries. Organizations' training executives desiring to learn more about member benefits or joining ATMC may visit our website www.ATMC.org, or contact Bob Rodriguez at ATMC's headquarters at 703-669-6670 or brodriguez@ASECert.org.
